Rock stars, so they say, can be fickle friends, as AG Barr is finding out to its cost (Greig Cameron writes). Having woken up yesterday to the news that the Scottish drinks group is losing its franchise to sell the Rockstar energy thirst-quencher, which makes up about 8 per cent of its sales volumes, investors hit the “sell” button, sending its shares down by 7 per cent.
Thank goodness, therefore, that AG Barr can reach for its signature brand to keep its spirits up. “Irn-Bru gets you through,” so the marketing mantra goes, and now it may have to.
Barr’s partnership with Rockstar began in 2007 and it gave the company distribution rights for the drink in the UK, Ireland and parts of Europe through
